Services
Machinery Marketing Services That Drive Real Results
Marketing Solutions That Drive Results
Comprehensive digital marketing packages designed specifically for farm equipment dealers, construction machinery suppliers, and industrial equipment professionals
We offer comprehensive digital marketing for machinery manufacturers designed specifically for farm equipment dealers, construction machinery suppliers, and industrial equipment professionals. Whether you need immediate farm equipment and construction machinery leads, long-term manufacturer SEO dominance that positions you as the market authority, or a complete marketing overhaul that transforms every aspect of your online presence, we have a package that fits your business growth goals and budget. Our services are modular and scalable, allowing you to start where you are and expand as you grow.
What's Included:
- Targeted Facebook advertising & Google PPC campaigns optimized for used tractors for sale, construction equipment near me, farm machinery dealers near me, and dozens of other high-intent search terms that indicate buyers are ready to purchase equipment
- 20-40 high-quality leads monthly for agricultural equipment, construction machinery, packaging equipment, and industrial machinery (actual volume varies by market size, competition level, and seasonal factors)
- Custom landing pages with conversion-optimized machinery marketing content designed to transform casual browsers into serious prospects who submit contact information and request quotes
- CRM integration with leading dealer management platforms to organize and track every equipment lead, ensuring systematic follow-up and preventing leads from falling through administrative cracks
- Email marketing campaigns featuring equipment showcases and industry insights to nurture prospects who aren't ready to commit immediately but represent future farm equipment and construction machinery opportunities
- Professional ad creatives featuring your best equipment photos, customer testimonials, and compelling copywriting that differentiates your equipment business from competitors
- A/B testing of ad copy, images, landing pages, and calls-to-action to continuously improve performance and reduce cost per lead over time
- Monthly performance reviews with detailed analytics showing lead volume, cost per lead, lead quality scores, and recommendations for optimization
Investment:
First month $5,400 (includes $2,400 service fee + $2,500 ad spend + $500 setup for campaign creation, landing pages, CRM integration, and tracking implementation), then $4,900/month ongoing ($2,000 service fee + $2,500 minimum ad spend, which can be increased for greater lead volume)
Start with our $300 two-week trial and see real machinery leads before committing to the full service. This trial includes complete campaign setup, landing page creation, and active advertising for farm equipment and construction machinery buyers in your market, giving you a risk-free opportunity to experience the quality and volume of leads our system generates.
Expected Results:
Generate 30-50 leads monthly with projected revenue of $77,970-$124,950 per month based on industry-standard conversion rates and average equipment values for farm machinery and construction equipment, leading to annual profits of $876,340-$1,440,100 when accounting for typical machinery dealer margins.
What's Included:
- 15 SEO-optimized machinery articles monthly (450+ articles annually) targeting high-volume keywords like "used tractors for sale," "construction equipment suppliers," "farm machinery dealers," "agricultural equipment manufacturers," and hundreds of other search terms that buyers use when researching equipment purchases. These articles aren't thin content—they're comprehensive 1,500-2,500 word guides that genuinely help buyers while establishing your expertise
- 10 branded machinery video marketing pieces per month for social media engagement showcasing equipment inventory and demonstrations, featuring equipment walkthroughs, operation tutorials, customer testimonials, and educational content about machinery capabilities
- 10 branded equipment images per month professionally edited and optimized to enhance your visual machinery branding across your website, Google Business Profile, and social media platforms
- Google My Business optimization and management for local manufacturer SEO, including post creation, review monitoring and response, Q&A management, and strategic optimization to maximize visibility in the Local Pack for farm equipment and construction machinery searches
- Local search optimization specifically targeting "machinery dealers near me," "used tractors for sale," and "construction equipment suppliers" searches in your service area, including local link building, citation management, and geo-specific content creation
- Technical website SEO improvements including site speed optimization, mobile responsiveness enhancement, schema markup implementation, and comprehensive industrial equipment market analysis content that attracts links and establishes topical authority
- Monthly SEO performance reports showing keyword rankings, organic traffic growth, lead generation from organic search, and competitive analysis of your market position relative to other equipment dealers and machinery manufacturers
Investment:
$1,600/month with no ad spend required, making this one of the highest-ROI marketing investments available since organic traffic continues flowing even if you pause the service temporarily.
Best For:
Machinery dealers committed to long-term market development strategy who understand that SEO is a marathon, not a sprint (results typically appear in 3-6 months with continued improvement over 12-24 months as content library expands and domain authority increases).
What's Included:
- Everything from Machinery Lead Generation package: paid advertising on Facebook and Google, custom landing pages, CRM integration, email nurture campaigns, professional ad creatives, and monthly optimization
- Everything from Manufacturer SEO package: 15 monthly articles, 10 monthly videos, 10 monthly images, Google Business Profile management, local search optimization, and technical SEO improvements
- Integrated digital marketing strategy for short and long-term business growth that ensures all marketing channels work synergistically rather than in isolation, with consistent messaging across paid ads, organic content, email campaigns, and social media
- Priority support and marketing optimization with faster response times, weekly check-ins during the first 90 days, and proactive campaign recommendations based on performance data
- Cross-channel remarketing that ensures buyers who visit your website through organic search see your ads on Facebook, and vice versa, creating multiple touchpoints that build familiarity and trust
Investment:
First month $7,000 (includes $4,000 service fee + $2,500 ad spend + $500 setup for comprehensive campaign infrastructure across all channels), then $6,500/month ongoing ($3,200 service fee + $2,500 minimum ad spend + $800 for enhanced SEO deliverables)
Expected Results:
Same lead volume as Lead Gen package (30-50 monthly) with added SEO benefits that compound over time as organic traffic grows. Annual profits of $857,140-$1,420,900 with 1,092%-1,810% ROI when accounting for both immediate paid leads and growing organic lead flow that reduces dependence on advertising over time.
Save $300/month compared to buying machinery marketing services separately, plus gain the strategic advantages of integrated campaigns where every element reinforces the others.
Choose From Four Tiers:
Content Multiplier
Essential equipment video package for basic marketing needs, including 3 professionally edited equipment videos (2-3 minutes each) featuring equipment demonstrations, customer testimonials, and operation highlights for farm machinery and construction equipment, plus 20 professionally edited and optimized equipment photos suitable for website galleries, social media posts, and advertising campaigns.
Boost Package
Enhanced machinery content with multiple equipment videos, including 6 professionally edited videos covering various equipment types (agricultural tractors, construction equipment, packaging machinery), 40 professional equipment photos, and basic motion graphics for social media engagement with branded intros and outros.
Growth Package
Comprehensive video library for equipment marketing, including 12 professional equipment videos, 80 professional photos, advanced motion graphics and animation, drone footage for large equipment demonstrations, and strategic content planning to ensure you're showcasing a diverse inventory that appeals to multiple customer segments.
Signature Package
Premium production for maximum machinery marketing impact, including 20+ professional videos, 150+ professional photos, cinematic production quality with professional lighting and camera equipment, 3D renderings and animations showing equipment capabilities, customer interview videos that tell compelling success stories, and a full year of strategic content planning aligned with seasonal marketing opportunities.
Flexibility:
Available as one-time projects for immediate content needs (such as building an initial portfolio for a new website) or ongoing monthly machinery marketing services that continuously expand your content library as you add new equipment inventory, ensuring fresh content that showcases your latest offerings and prevents your marketing from becoming stale.
What's Included:
- AI agent responds to machinery leads in seconds, 24/7, even when you're on the lot, meeting with clients, or spending evenings with family. The system answers common questions about equipment pricing, financing options, delivery timelines, and your company's inventory, all while sounding natural and helpful rather than robotic
- Automatic appointment scheduling and calendar management for equipment demonstrations, eliminating phone tag and booking prospects into your calendar while they're hot, with automated reminders that reduce no-shows and last-minute cancellations
- Intelligent lead nurturing sequences using marketing automation that adapts based on prospect behavior—buyers who visit your tractor inventory multiple times receive different follow-up than those who've only viewed construction equipment once
- SMS and email marketing automation for farm equipment and construction machinery leads with personalized messaging based on equipment type, budget indicators, timeline, and engagement level
- 40-60% conversion rate boost through AI-powered responses that provide instant gratification in an era when speed-to-lead is the strongest predictor of conversion, according to Harvard Business Review research showing that responding within 5 minutes versus 30 minutes increases conversion probability by 21x
- Save 15-20 hours weekly on administrative tasks like answering basic questions, scheduling appointments, sending follow-up emails, and updating prospect records in your CRM
- Lead qualification automation that asks strategic questions to determine equipment needs, budget, timeline, and decision-making authority before appointments are scheduled, ensuring you spend consultation time with serious buyers rather than tire-kickers
- Integration with your existing CRM, scheduling software, and communication tools for seamless workflow that enhances rather than complicates your processes
Investment:
$2,500-$4,000/month depending on lead volume and complexity of automation sequences + $1,000 one-time setup for AI training, system integration, workflow design, and testing to ensure the AI represents your brand appropriately.
What's Included:
- Full Machinery Lead Generation system with Facebook advertising and Google PPC campaigns
- Complete Manufacturer SEO and content marketing with 15 monthly articles, 10 videos, and comprehensive local optimization
- Your choice of machinery video marketing package (Content Multiplier through Signature) to match your budget and content needs
- Integrated, synergistic growth strategy where paid advertising supports SEO goals and SEO content enhances paid advertising performance
- Unified reporting dashboard showing performance across all channels with clear ROI calculations
- Quarterly strategy sessions to review performance, adjust targeting, and plan content based on seasonal opportunities in the machinery market
Investment:
Varies based on chosen video package tier, ranging from $7,500/month + ad spend (with Content Multiplier) to $11,000/month + ad spend (with Signature package).
Special Offer:
Save $500/month compared to separate purchases of these services, plus gain strategic coordination that maximizes the effectiveness of each channel.
What's Included:
- Everything from all machinery marketing packages above: lead generation, SEO, video production, and AI automation
- $5,000 ad spend included for Facebook advertising and Google ads, providing substantial reach without requiring additional budget allocation
- 75-125 equipment leads monthly target across farm machinery, construction equipment, packaging machinery, and other industrial equipment, ensuring consistent sales flow that can support multiple salespeople
- Dedicated machinery marketing team including account strategist, content writer, video producer, and advertising specialist who function as an extension of your business
- Weekly growth strategy calls to review performance, discuss market changes, coordinate with your sales process, and optimize campaigns based on which lead sources produce the highest-value sales
- Priority support with same-day response to questions, requests, and urgent needs
- Custom campaign development for farm equipment and construction machinery marketing that goes beyond templates to create truly differentiated positioning in your market
- Comprehensive competitor analysis and monitoring to ensure you maintain advantages as competitors adjust their strategies
- Reputation management including review generation campaigns, review monitoring, and strategic response to negative reviews
- Advanced analytics including customer lifetime value tracking, lead source ROI analysis, and predictive modeling to forecast growth
Investment:
$7,500/month all-inclusive, representing comprehensive marketing services at a fraction of the cost of hiring an in-house marketing team (which would require $150,000+ annually for equivalent expertise across advertising, SEO, content, video, and automation).
Best For:
Established machinery dealers ready to scale aggressively and capture maximum market share through strategic business development, with the operational infrastructure (sales team, financing options, inventory) to handle significant lead volume increases.
Ready to Scale Your Machinery Business?
Every service package is customizable to your specific needs and market conditions. We understand that machinery markets vary dramatically—what works in Iowa for farm equipment may need adjustment in Texas for construction machinery. We'll analyze your specific competitive landscape, evaluate seasonal patterns in your market, assess your current brand positioning, and recommend the marketing mix that delivers optimal ROI for your unique situation. Contact us today to discuss which solution is right for your machinery business and schedule your complimentary market analysis and strategy session.
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